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about SNIDEL


SNIDEL is a Japanese fashion brand that was established in 2005, and currently has stores in Japan, China, Hong Kong, Taiwan, Singapore, Thailand and opened its first ever store out of Asia in New York City in the end of 2018.

Our concept is “street meets formal”. We fuse STREET CULTURE with ELEGANCE, while offering a unique style you can’t find any other stores.

We aim to create a style that enhances the beauty of a woman’s silhouette by being very particular and paying close attention to detail. We bring to you a global brand for all fashion lovers.