Consumers are now more discerning than ever when it comes to choosing brands that are sustainable and eco-friendly. This is because as they become increasingly aware of environmental and social issues, the more they feel inclined to do something that can help mitigate these issues. By choosing brands dedicated to responsible and eco-friendly production, consumers feel that they’re able to reduce their carbon footprint, support fair labor practices, and avoid contributing to global pollution.
This sentiment rings especially true in the fashion industry, where discerning consumers increasingly favor ethical fashion over fast fashion. The latter is often criticized for promoting poor working conditions and excessive waste due to its low-quality, short-lived products. This has led to clothing brands that have strong commitment to sustainability, such as SNIDEL, to resonate more with environment-conscious consumers.
SNIDEL is one of the top Japanese clothing brands in America that is dedicated to sustainable production processes, allowing us to offer fashion-forward collections while caring for the planet. SNIDEL makes timeless women's dresses, tops, pants, outerwear, and other garments, both in terms of style and durability. Unlike fast fashion items that wear and tear easily, SNIDEL’s affordable luxury pieces will last you for a long time and will remain relevant despite shifting fashion trends. This versatility means you don’t have to frequently overhaul your wardrobe, helping you reduce waste in turn.
If you’re aiming to be more environmentally conscious with your fashion choices, then here are some principles of sustainable and ethical fashion that you can keep in mind to help you achieve that goal.
Buy Less, Choose Well
Many consumers fall into the trap of impulse purchases, especially when it comes to clothes, as they strive to keep up with quickly evolving trends. Many fast fashion brands also feed into this behavior by frequently releasing collections, thus making consumers experience fear of missing out (FOMO) if they don’t purchase new products right away. However, all this does is support mass production practices that often lead to excessive waste, pollution, and poor labor conditions.
Thus, when purchasing clothing items, choose to invest in fewer yet higher-quality pieces that will last you longer. SNIDEL pieces certainly deliver on this front as we only use the finest materials and provide quality craftsmanship for our collections, ensuring that they will stand the test of time. Moreover, given our trend-forward yet classic and evergreen designs, SNIDEL pieces are able to keep up with fast-paced fashion trends. Thus, there’s no need to keep buying fast fashion clothes just to maintain a relevant and stylish look.
Support Ethical Brands
Not all clothing brands operate ethically; many are more focused on maximizing profit rather than caring about their workers or the environment. Hence, be more discerning before you purchase from a company and take some time first to research about their sustainability practices. Are their production processes safe and sustainable? Are they transparent about where they source their materials? Look out for slow fashion brands as well as they’re likely to have a more reasonable working pace for their workers rather than fast fashion brands.
SNIDEL is proud to say that we hold environmental responsibility to the highest standards. This involves sourcing eco-friendly materials and making sure our production processes are sustainable on all fronts. Thus, consumers can be assured that the skirts, pants, tops, trendy women’s bags, sandals and boots, and other pieces that they purchase from SNIDEL are all produced ethically.
Avoid Brands with Exploitative Labor Practices
Ethical fashion means also taking into account the welfare of the workers involved in the production of the clothes, shoes, and accessories you wear. Many fast fashion brands manage to churn out collections at a rapid pace because they rely on sweatshops, which likely have poor working conditions, low wages, and little to no worker protection.
Hence, try to avoid supporting fast fashion brands that make use of this exploitative labor. By supporting ethical companies such as SNIDEL instead, consumers like you can help shift the industry toward fair treatment of workers.
Care for Clothes Properly
Longevity is important in sustainable fashion so that clothes can be worn much longer. One way to keep your clothes in optimum condition is to wash them properly. For instance, try to avoid overwashing or using harsh detergents on your clothes to avoid wearing down fabrics quickly. Always check the washing instructions on your clothes as well and follow them to prevent fabric damage. In addition, learn to repair minor damages on clothes instead of discarding them right away. Proper care keeps clothes away from landfills and even helps you save money.
Reduce Waste and Recycle Responsibly
The fashion industry generates millions of tons of textile waste annually, most of which ends up in landfills or incinerators. Rather than contributing to this figure, choose instead to reduce your clothing waste by recycling or repurposing old clothes. For example, you can donate clothes to charity, resell them, or turn them into a different garment (a shirt can be upcycled into a tank top, for instance) instead of throwing them straight away.
Another way to reduce waste is to choose clothes that are versatile by nature. Multipurpose clothing that can function both for casual and formal settings such as SNIDEL’s offerings means that you don’t need to buy different clothes for various functions. This allows you to reduce the clothes you’ll eventually need to repurpose or recycle later on.
By keeping these principles in mind and supporting ethical fashion brands such as SNIDEL, consumers like you can play a crucial role in reducing fashion waste, supporting fair labor practices, and minimizing your overall environmental impact. Remember, sustainable fashion isn’t just about what you wear, it’s also about how you consume, care for, and dispose of clothing in a way that respects both people and the environment.